Freelance Graphic Design / Branding

After graduating from Temple University in Philadelphia, I took a position as an account executive at an ad agency handling several regional markets of the McDonald’s account. While working on such a prestigious account provided an incredible learning experience, I eventually wanted to move on to a different industry, albeit while still in marketing.

I landed a position as Director of Marketing for a large financial institution in Miami, Florida. Working in tandem with an advertising agency I hired, we opened new branches, developed print and broadcast campaigns, created new deposit and lending products, etc. This experience brought into light the emergence of relationship marketing, something that was cutting edge in those days. One day I came across an ad for a brand new company that changed my whole career perspective—Apple.

I bought my first Apple computer which came with almost no software to speak of, and laughable computing power compared to today’s powerhouse machines. But man, I was hooked. The rudimentary graphics it had at the time piqued my curiosity and left me yearning for more. With each new upgraded model, and new software (in particular, Photoshop), it became clear that creative work going forward was transforming away from analog solutions to a totally digital environment. 

When I served as Owner/Creative Director of my ad agency (Zoom IQ, Inc.), I hired many individuals who were part of our account and creative team. Some were experienced designers and others were recent graduates of specialty educational schools.

From first-hand experience, I can tell you it isn’t easy to know if the creative person you are hiring is up for the task. Some had innate talent coupled with good client relation skills. Others were green and knew enough about the requisite software, but either took way too long to finish an assignment or missed the boat on the client’s objective. Some fell into the category of what I would call “puzzle makers”. When given all the design assets (logo, photo, copy) they’d put together something decent, but that was the extent of their creative capabilities.

After many years in the business honing my craft on exceptional companies and brands representing many industries, I feel confident that I can become your go-to freelancer for just about all your creative needs. My knowledge of the requisite design software is so strong that I’ve taught courses at the college level. That, coupled with my vast experience, work ethic, and what I consider an easy-going demeanor, I believe will serve you and your company well. I appreciate the opportunity to be considered a part of your creative and marketing team!